Programme
Design Management
Award
Bachelor of Design Management
University
Lucerne University of Applied Sciences
Duration
3 years
General information
This is a unique programme, enabling students to apply their design and organisational skills to the management of design projects and the strategic design planning of design agencies and companies. It combines theory and practice from the disciplines of design, business & economics and engineering to provide a general overview of the areas where design, technology and management meet. It teaches the necessary skills to manage the interface between these fields.
Design Management bridges the gap between management and design and between design and production. With so many people collaborating together there is an intricate collection of interests to be coordinated. Here is where design managers work to make sure the processes that take place between the corporate design activities of a firm and the creative team of an agency or an in-house development team run smoothly. They also manage the interface between the designers and the staff engineering a new product.
Design Management operates at a corporate strategy level where it introduces design as a powerful tool to differentiate a company through innovative and human-centred products, services and brands
The programme is based on the knowledge of pragmatic design practice which enables students to manage design projects using design processes based on rational arguments and methods. It is completely taught in English and students from Switzerland, Europe and overseas are welcome. A multicultural classroom will, therefore, be the real live learning environment in a discipline that is increasingly becoming economically viable world-wide.
Course Content
Year 1
Design Management 1
Design Toolbox
Art History 2
Storytelling in Corporate Media
Business and Economy 1
Design History 2
Elective Modules
Year 2
Design Methodology
Design Management 2
Business and Economy 2
DM Theory 2
Innovation Management
Engineering
Service Design
Elective Modules
Year 3
Strategic Management
Design Management 3
Business and Economy 3
Intercultural Communication and Transcultural Resources
Career Prospects
Career openings for design managers are to be found in agencies or in the corporate sector of national and international companies in the areas of:
- brand management
- corporate design
- product development
- interaction design
- service design
- corporate communication
- project and account management
- marketing
- promotion and advertising
- design journalism
Starting positions might be as an intern, assistant, a coordinator or junior manager in the above areas.
Entry Requirements
Six passes at Leaving Certificate, including two at HC.
The University might also look to see if you have any relevant work experience in the area.
