Enquire Course Form

Course Name: MA Tourism – Aalborg

Your Name (required)

Your Email

Phone No. (required)

Your Message

MA Tourism – Aalborg

Aalborg University

12 months

 General Information

 Research and teaching activities in Tourism at Aalborg University build on a close collaboration with both private and public organisations in the tourism industry. Joint projects enable us to make use of academic competences in the development of new concepts, to improve marketing campaigns and adapt organisational strategies to a constantly changing market. These practical research and development projects provide central input for the teaching activities.


The objective of the Master’s programme is to enable you to develop professional competences which qualify you to work as a practice-oriented agent of change within enterprises and organisations in Denmark and abroad.

 Autonomy, analytical skills, critical and cross-disciplinary thinking and creative problem solution competences are central to the Tourism Programme at Aalborg University. In order to obtain a fit between these competences and help you to develop these during the Master’s Programme, a great variety of pedagogical forms are employed. 

 Structure and content

 The Master’s programme in Tourism is a research-based full time programme which provides you with a basis for professional work and qualifies for acceptance into a Ph.D. programme.

 The Tourism Master’s Programme focuses on three key areas of expertise:  tourism markets and market communication; tourism policy and business development as well as organisation and management within the tourism industry. The study draws on a wide range of disciplines across the humanities and social sciences, and in terms of examples and cases the focus is truly international. English is the language of teaching and administration, but exams and project writing can be undertaken in English as well as Danish.

 The Tourism Master’s Programme consists of four semesters: two theoretical semesters, a semester as either an intern in a tourism organisation or as a student of tourism at another university and a thesis semester.

 Modules include:

■Developing Tourism
■Tourism Policy and Development
■Cultures and Cultural Encounters
■Organisation and Management in Tourism
■Markets, Market Communication and Branding in Tourism
■Product Development and Innovation in Tourism
■Internship or tourism studies at another university

■Master’s Thesis

Admission Requirements
Bachelor’s degree in a relevant social science or arts/humanities area